The power that social media wields when it comes to small businesses is undeniable and can be somewhat overwhelming. Trends and best practices change frequently and what may be considered good strategy one week could become passé the next. RepairQ’s all-in-one POS software seeks to alleviate this pain point by integrating the Rallio social media solution from our partner, TracPoint.
Rallio gives users the ability to manage all of their social media including Facebook, Twitter, LinkedIn, Instagram, Yelp and Google from one central login. Perhaps, even more powerful than a single set of credentials, is the fact that Rallio also allows you to manage the social media for multiple locations as well. Everything from content posting to individual performance for a single location or multiple stores can be tracked and viewed in the same place.
With the necessity of managing multiple shops in mind, Rallio also features a central content library, allowing for creation, storage, and distribution of social media content. The content library allows users to share content to all stores, a group of stores, or a specific store and gives them the ability to set different levels of access within an organization giving sales staff the ability to create content on their smartphones to share across the brand. Considering the average employee has, on average, around 348 followers it’s easy to see how powerful their endorsement can be when it comes to social content.
But all of this utility is hardly useful without the ability to analyze the data and spot trends, which is why Rallio also includes robust reporting features. Users are able to see analytical data for every location including:
- Brand reputation and more!
All of this data allows for business owners to confidently adjust strategy and planning for a single location, multiple locations, or the entire brand based on performance or necessity. Plus, with the ability to see exactly how you stack up to your competition, you’ll have everything you need to turn social media from a stressor to a pleasure.
If you’re ready to jump head first into a better repair-centric point of sale with best-in-class social media management, visit our pricing page to get started with RepairQ! Schedule a demo with one of our industry experts and make the switch to a solution that gives you the tools necessary for success!
Already a RepairQ customer? Fill out the TracPoint inquiry form and a social media expert will be in touch to walk you through a social media analysis including recommendations for best practices.
Derek is a digital marketing coordinator, focused on implementing and optimizing SEO and SEM strategies in addition to assisting with marketing initiatives across all digital media. Outside of the office Derek is an avid motorsports enthusiast and enjoys backpacking as well as spending time with his Australian Shepard, Ripley.